What Do Hashtags Do? An Ultimate Guide to Hashtags

An Ultimate Guide to Hashtags

The vocabulary of the internet has changed dramatically in recent years, especially after social media took over, with hashtags playing a significant role in this tale. What was once a telephone button (#) is now a phenomenon that has piqued people’s interest.

When asked, “What is a hashtag?” My easy response is a pound sign followed by a keyword. They are entertaining to use, but if overused, they can become very frustrating. Though hashtags are popularly used on Twitter and Instagram, they can be used on various social media platforms. Even celebrities have begun using hashtags (#) while posting videos.

In today’s article, I’ll go over everything you need to know about hashtags and how to apply them to get the best results.

You will also learn:

  • How to come up with the ideal hashtags for you.
  • Some popular 2022 hashtags
  • How to Use Hashtags

Table of Contents

  • What exactly are hashtags?
  • How do I use hashtags?
  • Why should I use hashtags?
  • Popular 2022 hashtags?
  • How do I find the best hashtags to use?
  • How should hashtags be used to increase likes?
  • What are the Dos and Don’ts of Using Hashtags?
  • Takeaway

What exactly are hashtags?

A hashtag is expressed as the symbol #.

The use of hashtags began on Twitter, where people used to label their posts to make it simpler for others to find, follow, and contribute to the conversation. On social media, hashtags are widely used to draw attention, organize, promote, and interact with others.

Let me tell you something fascinating: the following is said to be the first time a hashtag was used in a social media post or conversation. Isn’t it fascinating? 

While they began their extraordinary journey on Twitter, it is no longer limited to that platform. Instagram, YouTube, Facebook, Pinterest, and LinkedIn are social media platforms people use to show their creativity and indulge in conversations. Moreover, you don’t need a special degree or a course in any field to create your hashtags. It only requires a pound sign (#) followed by a sentence or keyword. That’s all. Isn’t it simple?

How do I use hashtags?

As I said above, using or creating a hashtag is pretty simple. Just a pound sign followed by a keyword or a phrase, but remember, even though it is simple, there are still a few points that you should remember:

  • There should be no space between the words.
  • There should be no punctuation marks.
  • There should be no special characters at all.

When the first hashtag was introduced on Twitter, it declined to include it since it was deemed “nerdy.” In 2009, Twitter made hashtags an official feature of its platform.

Every social networking platform has its own way of using hashtags. Let me show you how to use some of them:

Hashtags on Twitter

I propose using no more than one or two hashtags in your tweets. They can be used anywhere in your tweet. I chose to use them toward the beginning to emphasize the topic’s sensitivity and at the end to highlight a specific keyword, possibly.

Hashtags on Instagram

You may have seen people use multiple hashtags on a single post, but using fewer but more effective hashtags has a more significant impact. I think you should use between 3 and 5 hashtags and mention them after crafting a nice Instagram caption. This usually draws a lot of attention right away. Another thing you can use is to create use social media listening platforms to see what your customers are saying about you. 

Why should I use hashtags?

Aside from being a fun choice on social media, hashtags may be used for various other purposes. They may be used for anything.

  1. Hashtags can help in finding a potential audience for you.

People nowadays use hashtags as keywords in their searches, and whether you are a small business owner or someone who wants to enhance their online presence, using the right hashtags will help you reach your target audience.

  1. Hashtags can also assist you in increasing your clickthrough rates (CTR).

According to Buddy Media’s research, tweets and posts with hashtags attract twice as much attention as those without them. In other words, using hashtags can quadruple your engagement and enhance your clickthrough rates.

  1. Hashtags can be used to kick off a new trend to increase followers.

It is apparent that individuals nowadays closely monitor social media and its trends. Many celebrities have adopted this ploy and become social media influencers to grow their following. For example, in 2019, a viral movement called #10YearChallenge was launched. Many individuals, including some prominent celebrities, took part by posting photos from 10 years ago and today. This certainly generated a lot of interest and followers on social media. Check it out for yourself:

Popular 2022 hashtags

Being famous does not imply that it must be good or the best. Even generic hashtags might become the most popular. For example, you can use a regularly or popularly used hashtag to identify yourself as a part of the current movement. When the hashtag #blacklifematters became popular a few years ago, people began using it to indicate their support for a more significant cause.

Some of the most popular hashtags this year are:

  1. #love
  2. #fashion
  3. #happy
  4. #cute
  5. #photography
  6. #photooftheday
  7. #picoftheday

How do I find the best hashtags to use?

Let’s say it takes some practice, but it’s not tough. Once you’ve figured out how to make the perfect hashtag, you’ll want to make new ones all the time to see how they react when you use them. Here are four things you can do to make yourself own the greatest.

  1. Learn from the best. It is always preferable to learn from the experts. Believe me, when I say that, I mean it. Before you embark on your fascinating hashtag trip, observe some social media influencers or famous people to see what they are doing to increase the number of people who see their posts. If you own a business, you should know what hashtags your competitors use.
  2. Cover all your bases.

You should use hashtags to your advantage if you understand how they function and which ones are currently popular. I would recommend using Hashtagify. I do look for hashtags about your line of work. Who knows what will click with you?

  1. Learn about the popular hashtags

Many websites, such as Hashtagify. me and RiteTag, may help you quickly produce cool and trendy hashtags. It’s one of the simplest ways to generate a hashtag. Enter your caption and the image you wish to upload on RiteTag, which will produce some popular current hashtags. Isn’t it simple?

  1. Cross check

Verbalizing or triple-checking whatever you post on social media is usually a good idea. It doesn’t take long for positive publicity to deteriorate into negative publicity. What we write and mean might sometimes sound very different, which can have unintended consequences.

How should hashtags be used to increase likes?

The most straightforward strategy to improve your hashtag likes is to use relevant phrases in your hashtags. If I am a photographer, for example, and want to engage my audience with the most recent images, I would use the hashtags # photographoftheday or # bestpicture, # bestpicture, beandsphotolove, and picture, # photolove, and # artistic photography. These relevant hashtags will assist me in reaching my target audience and increasing my likes.

What are the dos and don’ts of using hashtags?

While hashtags appear to be a quick fix, remember some dos and don’ts before using them:


  • Stick to hashtags relevant to your topic.
  • Constantly create and use hashtags for special events.
  • Take advantage of trending hashtags.


  • Never use too many words together in a hashtag.
  • Don’t over-tag your post.
  • Don’t hashtag every word.


Hopefully, this post has helped you learn a few valuable things about hashtags and how to use them efficiently to your advantage. I saw it somewhere and thought it was worth sharing.:

“Rule of thumb: 1-3 tags is best across all platforms.”

If you want to be excellent at hashtag creation, follow this rule, and you will never go wrong. And if you haven’t tried hashtags yet, do so before people assume you’re from another planet. Even though they first appeared in 2007, their popularity has only just begun. So, it’s not too late to join the trend and includes some fashionable hashtags in your social media posts.

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